How to Enter the Lucrative eBook Market

-- By James Burt, Info Marketing Expert
I've recently been researching the growth of the eBook market.
Here are some tips I can pass on to you from my research to
help you expand your info marketing business:

--- eBooks are lucrative avenues for business: Whenever a new
fad or medium comes along, it's natural for people to be
suspicious of them. If one thinks of "Crystal Pepsi" back in the
early 90s, it might have seemed a fun fad at first to have clear
cola on the market, but clearly it did not last as a commercial
venture. On the other hand, digital music players such as the
"iPod" might have seemed weird 10 years ago, but they've
turned out to be a lasting consumer good. eBooks fall into the
latter category. They aren't nearly as cheap to buy as a
secondhand paperback or even new print edition, but they have
caught on with the public. While consumers are buying a
pricey format to use to read, eBook titles are not that
expensive. This coupled with the fact that they are compact,
durable, and very attractive new products make them desirable
to consumers.

--- People want the same quality material for their eBooks:
This is where you as the information marketer fill a particular
commercial void. As with the advent of other digital media,
especially films and video games, a lot of material became
pirated by less than ethical folks looking for a quick buck. You
might have seen the films on a pirated DVD that was filmed
with a video camcorder inside a cinema. Awful sound, awful
picture, and hardly even worth the little money that was paid
for it. Apparently some eBook material that has been released
is very sub par -- whole texts with spelling errors and sloppy
page layouts, and some have even been acquired from sources
without permission. Info marketers stand to take their already
existing quality material and put them into eBook formats,
which can be marketed further to eBook-using clients. You
might have to solicit a digital publisher to help you create an
info product in eBook form, but it will likely be well worth it in
the long run. Quality is quality no matter the format, and
people will pay for quality material.

--- Info marketers don't stand to lose anything: This is related
to the last point. In my research, I was shocked by one eBook
publisher's view of the future of publishing. He expressed no
nostalgia for print media and said it was time to get hip to the
times. His blunt and honest opinion is probably worthwhile
to hear from someone in the industry. But, as an info marketer,
you may not want to be so quick to write one medium off and
focus solely on another. eBooks are just another good venture
for your business and, rather than dump all your old print
material, you can maintain some of it while incorporating
eBooks into your business. It might be tough to get going, but
working eBook info products into your existing business is just
another new avenue for more success.

--- eBooks are the future: The previously mentioned publisher's
comments seem blunt, but they are a good direction to use as a
benchmark for the future. We might see the death of all print
products -- mail, magazines, info books -- outright. Or maybe
not. But the basic lesson is simple and less brutal: you have to
keep an eye on the future and, if eBooks are here, they are
likely here to stay for a while. There will be more
modifications to their technology, new developments, and most
likely new opportunities to come for all entrepreneurs out
there. In the end, as an info marketer, be on guard for what is to
come. Your foresight can help maintain and even increase your
personal success.

Perhaps like you, I have yet to catch the eBook buzz. I still
carry a paperback in my coat pocket wherever I go. But I
intend to get educated about it even more. Stay tuned for more
eBook news. The future might just be words on a small screen,
but this can be a goldmine for info marketers ready for to
utilize them